Meet Our Summit Speakers
meet your summit host
Hey, I'm Jennifer.
Founder of The Flowering Farmhouse
Dahlia Grower | Cut Flower Educator | Host of The Backyard Bouquet Podcast
I started growing dahlias in my backyard in 2014 with no big farm and no clear plan—just a deep love for the flowers and a hope that there might be a way to make it sustainable.
Today, I help growers see what’s possible when they stop treating dahlias as just a hobby. Through education, community, and real-world experience, I support backyard growers and small-scale farmers in turning their blooms into meaningful, profitable work that fits their life and values.
INSTAGRAM / WEBSITE / PODCAST
Anne Long
The Dahlia House
Hosting Dahlia You-Picks: Discovering What Works for
Your Customers and Your Business
We’ll do a deep dive into today’s you-pick scene, discovering why they’ve become controversial and why your “why” matters. We’ll cover: starting from the ground up, disease prevention, profitability, management & marketing. Walk away understanding your unique considerations and clarity on how to customize an experience that serves your customer AND your business.
MARCH 4th | 9:00am
WEBSITE / INSTAGRAM
Brooke Palmer
Jenny Creek Flowers
Beyond Tubers: Diversify Your Dahlia Business
Most growers focus heavily on tuber sales, but dahlias can be so much more. In this session, Brooke Palmer shares how she went from side-hustle grower to full-time flower farmer, nearly quit dahlias altogether, and then rebuilt her approach with a strategy that transformed everything. By extending the season and creating multiple revenue streams, she discovered the real key to profitable dahlias: deeper customer connection. Attendees will learn how to reach more customers with dahlias and turn them into a more profitable crop.
MARCH 3rd | 10:15am
WEBSITE / INSTAGRAM
Charlotte Smith
3 Cow Marketing
The Mindset Needed to Go From Backyard Dahlia Grower to Growing for Profit
Ready to turn your dahlia passion into a profitable business? The leap from hobbyist to professional grower isn't just about scaling up your beds—it starts between your ears. In this session, you'll discover why so many growers stay stuck in the "broke farmer trap," working harder each season while their bank account stays flat. Learn how to overcome the pricing guilt that keeps you undercharging, shift from scarcity thinking to an abundance mindset, and build the confidence to charge what your blooms are truly worth. You'll walk away understanding that profit isn't greedy—it's what makes your flower business sustainable for years to come.
MARCH 3rd | 9:00am
WEBSITE / INSTAGRAM
Heather Cain
Petal Pink Flower Farm
Selling Your Dahlias to Florists
In this talk, we will go over what professional florists expect when they buy fresh dahlias, and how you can meet and exceed those expectations to build a happy clientele of florist customers. We will talk about:
- The quality of flowers florists expect
- Methods of scaling your dahlia operation to fit different types of florist demands
- Marketing and Pricing your dahlias for florists
- Post harvest care and harvest timing for event florist sales
- Packing your flowers professionally
MARCH 4th | 11:30am
Jennifer Marks
Trademark Flower Farming
Beyond Beautiful Blooms: The Numbers, Systems, and Pricing
That Drive Profitable Dahlias
Earning a healthy profit from your dahlia business isn’t just about producing beautiful flowers or tubers - it’s about knowing your numbers, streamlining your systems, and pricing with intention. This session gives you the exact steps to track costs, price for profit, increase efficiency, and improve profitability. You’ll walk away with a proven framework for a more profitable business.
MARCH 3rd | 11:30am
Julio Freitas
The Flower Hat
Mastering Dahlias for Weddings: A Roadmap to Growing the Perfect Dahlias for Every Design
As a farmer and designer, Julio Freitas has dedicated most of his 10 year farming career to growing one of the most sought after flowers for weddings: Dahlias. In this presentation, Julio will walk your through every step of the way to successfully curate a business geared towards growing dahlias for wedding designs.
MARCH 4th | 10:15am
Q&A Panelist
MARCH 4th | 3:00pm
WEBSITE / INSTAGRAM
Kamille Scellick
Kamille's Flowers
Table to Seed: Hospitable Approach to Hybridizing
Creating a new dahlia is a feat of science, but introducing it to the world is an act of hospitality. This session traces the journey of a seedling from its first bloom to its official debut, revealing how the rigorous process of hybridization thrives when we open our gardens to mentorship. By blending technical trialing with a spirit of invitation, you’ll discover that the most beautiful varieties are those grown through the shared wisdom of mentors and mentees alike.
MARCH 4th | 1:00pm
Q&A Panelist
MARCH 4th | 3:00pm
WEBSITE / INSTAGRAM
Lennie Larkin
Flower Farming For Profit
Sell Your Dahlias From A Roadside Stand
Lennie Larkin, business coach and creator of Flower Farming Business Academy and Flower Farm Stand Business Bootcamp will inspire you to go big with a farm stand. She'll share behind the scenes of her own farm stand went from a bouquet here and there to $125k in annual flower sales, and how she now teaches flower farmers to dream bigger with their own farm stands through simple strategy and authentic, feel-good marketing.
MARCH 4th | 10:15am
WEBSITE / INSTAGRAM
Shannon Allen and Lyndsay Biehl-Mercer
Bloom Hill Farm, Wildroot Flower Co, The Dirt on Flowers
Hosting on Farm Dahlia Events and Workshops
In this session, Shannon and Lyndsay of the Dirt on Flowers podcast will provide you will all the information you need to run a successful dahlia focused workshop or host a beautiful and memorable Dahlia You Pick. Creating an unforgettable experience for your customers is not easy, but Shannon and Lyndsay will walk you through step by step - with a lot of real talk and encouragement along the way!
MARCH 3rd | 1:00pm
BLOOM HILL FARM / WILDROOT FLOWER CO. / THE DIRT ON FLOWERS
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