Presented by The Flowering Farmhouse and the Dahlia Growers Collective
September 13-18, 2026 | 100% Virtual
You have watched the videos and saved the reels, and your bouquets still do not come out the way you pictured them standing in the field.
What you have been missing is someone who can look at what you grew and tell you what to do with it next.
Join us for five days of sessions plus a live kickoff call, with fourteen farmer florists, floral designers, and photographers teaching the design side of dahlias. September 13 to 18, entirely online, so you can watch from your kitchen in the middle of your own harvest.
Over 400 growers came to the last summit, and the thing they kept saying afterward was not about flowers.
Over 400 growers came to the Profitable Dahlia Summit last March, and when they were asked what they wanted next, the answer kept coming back: teach us the beautiful part. The color, the arranging, the photos. So we built this one.
"I didn't know how much I was capable of. This has remedied my imposter syndrome."
— Nadia S., Profitable Dahlia Summit Attendee
"I was overwhelmed, but this summit has given me so much clarity."
— Mandie F., Profitable Dahlia Summit Attendee
"I learned SO much! Thank you!"
— Peggy D., Profitable Dahlia Summit Attendee
You already grow beautiful dahlias. This is where you get the confidence to design with them.
Confidence looks different depending on where you are standing. For one woman it is finally opening the farm stand. For another it is saying yes to a wedding. For another it is a table she is proud of on Sunday.
You want to stop second-guessing every bouquet you make.
You grow beautiful dahlias and then you stand at the table and it comes out spindly or too stemmy or somehow too stuffed, and you have wondered more than once whether everyone else was born knowing how to do this. Start with Marryn Mathis, whose session is called Bouquet Making 101 and is built for exactly this, and with Dee Hall Goodwin, who arranges with three ingredients instead of thirty. Nobody sees your attempts unless you decide to show them.
You want to be the one who does the flowers for the people you love.
Twelve plants or a hundred, and no business attached, and none required. Your daughter's wedding, your friend's shower, your own table in September, done by you instead of ordered. Galena Berkompas teaches cottage garden style arranging, and Jennifer teaches photographing your blooms with the phone already in your pocket.
You are selling already, and you want to charge for it without flinching.
Farmers market, a roadside stand, a few small weddings, maybe tubers. You can grow more than you can design and you know it, and you spend far too long on every bouquet.
If your dahlias are gorgeous in the field and the bouquets are not moving, the problem is probably not the flowers. It is how they are being put together and presented. That is a design problem, and a design problem is fixable in a week.
Lennie Larkin builds a market bouquet for speed and for margin, and Kate Punnett turns pressed dahlias into work that sells long after frost.
You do this for a living, and you want to see how other people are working with dahlias right now.
Florist, designer, photographer, farmer florist. These are teachers you would happily pay to study with one at a time, and several of them charge hundreds for their own courses. Kristine Albrecht is talking about what happens when a breeder and a designer work together to make a better dahlia. Amy Balsters teaches bridal mechanics to working florists for a living. Ellen Frost teaches color strategy from twenty years of running a real flower shop.
Whichever one of those is you, you will walk into October designing like someone who knows what she is doing, because by then you will.
Here's what usually happens
You grow the most beautiful dahlias you have ever grown, and you cut a bucket of them at seven in the morning and carry it inside, and then you stand at the kitchen counter and put them in a vase and it looks like a vase of flowers instead of the thing you pictured back in May while you were staking them.
You take a photo anyway, and the photo somehow comes out worse than the bouquet did.
Then you do what most growers do with the rest of the season, which is sell the stems at wholesale and watch someone else turn your blooms into the centerpiece people photograph at the wedding, charging what a designed arrangement is worth, with your name nowhere on it.
If your arrangements never feel quite finished, and your photos never quite capture what you saw in the field, that's not a talent problem. It's the part nobody teaches growers.
By Friday, September 18th, you'll know how to:
-
Build a market bouquet that sells on sight, in the time you actually have
-
Photograph your blooms with the phone already in your pocket
-
Arrange dahlias and know exactly what to pair them with
-
Press dahlias into art that sells long after the season ends
-
Style a centerpiece that tells a story instead of just filling a vase
-
Build a look people recognize as yours before they read your name
You already did the hard part. You grew them. This is the part that comes next.
Summit Format
The Dahlia Design Summit runs September 13 to 18, and it is fourteen recorded sessions you watch with your snips in your hand, plus six live calls where that day's teachers answer your questions.
Sunday, September 13: Live Kickoff Call at 12pm Pacific
You open the summit together with everyone else, walk through what is coming, talk about how to get the most out of the week ahead, and meet the people you'll be learning alongside all week.
Monday through Friday: Daily Speaker Drops + Live Q&A Panels at 3pm Pacific
Two to three speaker sessions drop each morning, Monday through Friday. Each day's sessions stay open for 24 hours before the next day's drops unlock. In the evening, that day's speakers come back live for a Q&A panel so you can ask your questions in real time.
What a day at the summit actually looks like...
Two or three sessions drop in the morning. You watch them with your coffee, and then you go out with your snips, harvest, and build the thing you watched, using whatever is actually blooming in your rows. At three o'clock Pacific that day's teachers come back live and answer questions.
Tuesday the fifteenth, Dee Hall builds a three ingredient arrangement. Tuesday afternoon you build yours. Tuesday at three you get to ask her why yours went sideways.
Do that five days running and five working designers will have answered questions about your actual flowers.
There is a great deal of free instruction out there on arranging flowers and some of it is genuinely good. What is not free is an hour with Amy Balsters on dahlia bridal mechanics, followed by the chance to ask her your question live.
Meet Our Summit Speakers
Several of these teachers run their own courses that cost hundreds of dollars, and a few run into the thousands, and every one of them is teaching a dahlia session in September that comes with your ticket.
Amy Balsters
The Floral Coach®
Dahlia Bridal Bouquets - Learn Pro Tips!
Dani Annala
Dani's Kitchen Shop
The Candied Dahlia: Preserve, Store & Style
Dee Hall Goodwin
Mermaid City Flowers
The Three-Ingredient Dahlia Arrangement: Bloom, Foliage, Filler
Christopher Tomaso
Darcy's Dahlias
Dahlia Timelapses: Buds to Blooms
Ellen Frost
Local Color Flowers (FlowerMore Community)
The Power of Color: Simple Strategies for Stunning Dahlia Designs
Galena Berkompas
Micro Flower Farm
Creating a Cottage Garden Style Arrangement
Jennifer gulizia
The Flowering Farmhouse
Capturing Dahlias: Better Photos with Any Camera
Jenny Rae
Swan
Flowerwell
Designing a Statement Arrangement
Jessie Sierra Ross
Straight to the Hips, Baby + Cookbook: Seasons Around the Table
The Art of the Dahlia Tablescape: Height, Ambience, and Conversation
Kate Punnett
The August Press
How to Press Dahlias and Create Art that Lasts Beyond the Season.
Kristine Albrecht
Santa Cruz Dahlias
Field to Vase: Working with Designers to Breed Better Dahlias
Lennie
Larkin
Flower Farming For Profit
The Perfect Market Dahlia Bouquet: Beautiful by Design, Built for Speed
Marryn
mathis
The Farmhouse Flower Farm
From Stem to Stunning: Bouquet Making 101
Niki Irving
Flourish Flower Farm
Designing Centerpieces that Tell a Story
Meet Your Summit Host
Hi, I’m jennifer Gulizia
Founder of The Flowering Farmhouse and Host of The Backyard Bouquet Podcast
Before I became a flower farmer, I worked as a professional photographer, which is part of why this summit matters so much to me. The way we photograph our dahlias and the visual story we build around them matters every bit as much as how we grow them.
Last winter I hosted The Profitable Dahlia Summit. Over 400 people came, and the number one thing they asked for next was a summit focused on design. So that is what we are doing this September.
I will be teaching one of the sessions myself. The rest of the lineup is made up of the floral designers, photographers, and farmer florists I most want to learn from, and I am bringing them together so we can all learn at the same time.
Choose Your Pass
September is peak bloom season and you are going to be busy. An All Access Ticket means every session waits for you until you have time.
About the Investment
You bought tubers this spring and you did not agonize over it. A variety you had been hunting for came back in stock, the decision took about four seconds, and you never once asked whether the garden had earned it yet, because you already knew what those tubers were going to turn into.
All Access costs about what a dozen of those tubers cost, and it is fourteen teachers, roughly fourteen hours of sessions, and five live Q&A panels.
If you have been telling yourself you will invest in learning this once the flowers pay for it, notice that you did not apply that rule to the tubers.
The tubers cannot teach you what to do with the blooms. This is the part you buy for yourself.
***A Note On Upgrading To All Access***
The Live Pass is built for the week. You show up live, watch each day's sessions, ask your questions, and you are with us through Friday.
All Access is built for the year. You get to come back to any session months later, when you are planning your spring color work, photographing a new variety, or designing for a fall wedding. The replays are yours, the Q&A panel recordings are yours, and the bonuses speakers share with their sessions are yours.
If you want to be able to return to these sessions after September, All Access is the right ticket for you.
Frequently Asked Questions
I'm honestly not very good at arranging yet. Will I be the only one?
Q: I've been doing this a while. Is any of it going to be too basic for me?
Who is this summit for?
What if I can't attend everything live?
I'm a backyard gardener, not a florist. Will this still feel like it's for me?
Will the photography sessions require fancy gear?
Is this the same as The Profitable Dahlia Summit?
What is the refund policy?
Can I purchase as a gift?
The Dahlia Design Summit
September 13–18, 2026 | 100% Virtual
Five days with farmer florists, floral designers, and floral photographers, all dedicated to the design and visual side of dahlias.
this summit is sponsored by:
