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AI That Gets You
Back in the Dirt
A 2-hour live workshop for flower farmers who are tired of spending more
time behind a screen than in the dirt with their flowers.
Saturday, May 2, 2026 at 10:00 AM Pacific Time
You didn't start a farm to sit at your kitchen table at 11pm answering emails.
You didn't plant 5,000 dahlias so you could spend your evenings calculating pricing in a spreadsheet. You didn't spend weeks researching varieties and babying seedlings just to end up as a part-time data entry person on your own farm.
You became a flower farmer because you love dirt under your fingernails and flowers in your hands. Because there's nothing like the feeling of cutting a perfect bloom in the early morning. Because you wanted to build something beautiful that feeds your soul.
But somewhere between the wedding inquiries, the social media posts, the florist availability lists, the bookkeeping, the pricing calculations, and the customer follow-ups... the computer took over. Now you’re spending more time behind a screen than behind your flowers. And that’s backwards.
What if you could hand the computer work to someone else and get back to your flowers?
Sound familiar? If you’ve ever thought:
“I’m a flower farmer in denial.”
“I grew the dahlias. Now I need to know how to actually sell them.”
“I feel like I need a huge social media following first.”
“I’m overwhelmed by conflicting advice.”
“I’m afraid I’ll invest another season and have nothing to show for it.”
“I want to use AI but I’m worried it’ll make me sound like everyone else.”
“I know I should be sending emails to my list, but I never know what to say.”
THE SOLUTION
What if you had a farm assistant who could:
- Respond to customer and event inquiries in your voice in under a minute
- Organize your sowing schedule and planting spreadsheets so you know exactly what’s going where and when
- Turn your harvest list into a professional florist availability email in 3 minutes
- Write 5 Instagram captions from a single farm photo
- Write your weekly email newsletter when you have no idea what to say
- Help you decide what to plant next season based on your zone, market, and goals
And cost you about what you’d pay for one day of help on the farm.
That assistant exists. It's AI. And no, it's not what you think...
THIS IS NOT ABOUT LOSING YOUR VOICE
This is not about generating fake flower photos that fool people into thinking they're real. This is not about writing generic captions that sound like a robot made them. This is not about replacing your voice or your values or your authenticity.
We asked our community what was holding them back from trying AI, and the number one answer surprised us: it wasn’t the tech.
It was the fear of sounding like everyone else. Of losing what makes their farm theirs.
If that’s you, this workshop was built for you.
This is about using AI as a tool. Like your broadfork. Like your garden cart. Like your favorite pruners. It depends on how you use it.
Jennifer has been using AI to run the admin side of her farm business for awhile now, and she’s never been more present on her farm. What used to take her most of the evening now takes a fraction of the time… from writing her emails to running her podcast to keeping track of her planting logs. She writes her Instagram captions in her actual voice because she trained her AI like an employee. And the time she gets back? It goes right where it belongs: walking her dogs Winnie, Rusty, and Twinkie without feeling rushed, being present with her family, and hybridizing her dahlias.
The week the 2026 Profitable Dahlia Summit ended, Jennifer got on a plane and flew to a high-level AI mastermind led by Brendon Burchard, Lewis Howes, and Natalie Ellis. She’s applied what she learned to her flower farm and discovered that AI could take the business tasks that used to eat her evenings and compress them into a fraction of the time. This workshop is the result.
Everything still sounds exactly like Jennifer in her business. Because it is her. She just has help with the middle work.
ABOUT THE ENVIRONMENT
I know what some of you are thinking.
What about the environmental impact?
This is something we’ll talk about in the training. Jennifer is a regenerative farmer, and she’s not here to tell you AI is perfect. What she is here to say is this: AI is moving fast. If we want to be part of the conversation and shape how it’s used in our industry, we have to understand how it works. We can’t sit on the sidelines, or we will be left behind while someone else decides what it means for flower farming.
She makes conscious choices about how she uses AI, text-based tools for business tasks, not energy-intensive image generation. She uses Canva for graphics. And she chose Claude specifically for its ethical approach.
In the workshop, she addresses this directly. Because this question matters. And the best way to have a voice in the conversation is to understand the tools.
What You'll Learn in 2 Hours
Hands on. Real Demos. What the community asked for.
- How to set up AI as your farm business assistant (even if you've never tried before)
- In every demo, you will see what happens with a lazy prompt versus a detailed one. This is why most people think AI sounds like a robot.
- Live demo: Write a complete email newsletter from scratch when you have zero idea what to say (this is the #1 thing our community asked for)
- Live demo: Upload a sowing schedule spreadsheet and watch AI organize it, set reminders, and plan your successions
- Live demo: Drop a real customer inquiry in the chat and watch Jennifer respond to it live. Bride, florist, CSA, whatever is sitting in your inbox right now.
- Live demo: Turn one farm photo into social media captions that actually sound like you.
- The "train it like an employee" framework that makes AI sound like YOU, not a robot
- Which AI tools to use (and which to skip) with honest recommendations
(Jennifer is not affiliated with any AI company, just sharing which she prefers) - How to address the environmental question with your own customers
- Q&A: Get your specific questions answered live by someone who actually uses this on her farm
The tools get you started. The community keeps you going.
Why Now?
Here is the reality: AI is changing fast. Whether that makes you uncomfortable or not, it is happening. And flower farmers who understand how to use it in the next 12-18 months are going to have a massive advantage…more time in their fields, better pricing, faster responses, happier customers.
The farmers who wait are going to find themselves competing against growers who figured out how to get the business side done in a fraction of the time. This is not about replacing what you do. It is about making sure you are not left behind while the industry shifts underneath you.
AI does not have to be a rocket ship. It can be a bicycle. Simple. Human-powered. Practical. Use it to analyze your sowing data, draft your inquiry emails, and calculate your pricing. You do not need to create cinematic movies. You need your Tuesday morning back.
So much has already changed with technology, even since Jennifer hosted the Profitable Dahlia Summit. Jennifer does not want you to miss this window. That is why she is teaching it now.
READY TO JOIN US?
What's Included
DGC MEMBERS (DAHLIA GROWERS COLLECTIVE)
Already a DGC member? You get free VIP access.
Meet Jennifer Gulizia.
Jennifer Gulizia is a regenerative flower farmer, host of The Backyard Bouquet Podcast, dahlia hybridizer, and founder of The Flowering Farmhouse in Hood River, Oregon. She’s taught 425 flower farmers through the Profitable Dahlia Summit and speaks at events across the country.
After the Profitable Dahlia Summit, Jennifer flew straight to a high-level AI mastermind alongside Brendon Burchard, Lewis Howes, and Natalie Ellis. She’s applied what she learned to her flower farm and discovered that AI could take the business tasks that used to consume her evenings and turn them into something manageable.
She's not an AI tech expert. She's a farmer who invested in learning from the best and then applied it to her actual business.
She pays $100 per month for Claude, about what you’d pay for one day of help on the farm and it handles more admin work than a part-time assistant. She is not paid by any AI company.
